The Mailing Club Playbook
Around 30 pages on what a mailing club really costs to print, post and run: the honest numbers, from the factory that prints them.
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Where should we send it?
What’s inside
Twelve chapters, each one useful on its own. It is the guide we wanted to exist when club founders started ringing us, so it tells you how to brief any printer, not just us.
Why mailing clubs are working
The trend told honestly: what a normal club looks like, not just the one that went viral.
Choosing your niche
What goes in the envelope
Choosing your platform, with the real fee numbers
Pricing your club
The real cost stack
Print, postage, platform fees and your own hours: the four lines that decide whether a club pays for itself.
The letter-rate spec sheet
The weights and dimensions that keep a full envelope at letter rate instead of large letter. It is the biggest lever you have on margin, and it is decided at the spec stage, not at the postbox.
Addresses & the unglamorous admin
Sampling & quality
Launching on Instagram/TikTok
The monthly rhythm
Scaling past 500
The pack-day wall that stops most clubs growing, and the two honest ways through it.
Wembley, London
Our own factory floor
100+
orders through it every day
2,700+
customers printed for
- Come visit us
Who this is for
You’re dreaming about starting one, and want to know what it really costs to print and post before you commit to anything.
You’re running one, and want to know whether your spec, your platform and your pricing are costing you margin.
You’re running one and drowning in pack days, and need to know what actually changes at scale.
Ready for the playbook?
It arrives by email, in full, for nothing. Read it, use it, and talk to us whenever you are ready, or don’t, and it is still yours.
Get the playbook